Description: Contact Pittsburgh, a crisis hotline and suicide awareness organization, looked to its Casino on the Green event as its largest single source of fundraising each year. Appealing to the right demographic was important. Invitations in years past, although creative, were not attracting the organization’s target audience. The 2009 invitations conveyed the organization’s mission with a compelling message on the front of the invitation and a simple, clean design that reflected the color and spirit of the event.
