Description: We were challenged by the Mt. Washington Community Development Corporation to come up with a low cost, high impact way to promote the Mt. Washington neighborhood of Pittsburgh. This community had become distressed since the collapse of the steel industry despite its ability to draw hundreds of thousands of tourists a year to see the view USA Weekend Magazine calls one of America’s most beautiful.
The Vu+ campaign gives a nod to Mt. Washington’s views, but also reminds tourists and residents about the other assets this neighborhood has to offer. This print ad and an advertorial introduced the campaign. Direct mail, postcards, a business recruitment package and a website were also part of this rollout.
