Résumé

Capabilities

Experience

CONTENT STRATEGY MANAGER
ALLEGHENY COUNTY DEPARTMENT OF HUMAN SERVICES
May 2017 – Present

• Designs and manages strategy and execution for digital marketing and outreach, including content marketing, digital advertising, organic search, paid search, social media and websites
• Oversees key digital communication channels (social media platforms, email and other online content), leading efforts to produce relevant communications that engage clients and the community
• Contributes to the development of social media management standards, policies, and rules of engagement for social channels
• Initiated and manages an editorial calendar mapped to programmatic and organizational objectives, key announcements, and events and align content themes and assets to the needs of target audiences
• Collaborates with UX designers and researchers to understand users’ needs and DHS’s goals and then plans and writes content to combine both
• Creating a long term strategy for content at DHS across digital properties
• Use data and KPIs and tie them into content strategy
• Leads digital support efforts for DHS program offices and encourages strong collaboration and teamwork to execute cross-departmental initiatives
• Collaborates with design and video teams as well as other communications staff on the development of visual assets for all digital content
• Keeps abreast of the UI/UX trends to inform creative approaches as well as to aid internal knowledge sharing

SENIOR ACCOUNT MANAGER
DEEPLOCAL
November 2016 – Present

• Established and grew meaningful relationships with existing clients to increase business
• Supported CEO to cultivate new client prospects
• Acted as advocate for clients by translating their goals and needs for the Deeplocal creative and production teams
• Wrote and shared creative brief with client and teams, which led to well-informed ideas
• Wrote and edited pitch decks and assisted with pitches
• Worked with project managers to draft, finalize, and execute Statements of Work

BUSINESS DEVELOPMENT/CONTENT MARKETING LEAD
MAYA DESIGN
April 2015 – November 2016

• Managed all incoming leads generated from Marketing and Business Development efforts
• Implemented the first CRM system in the company’s 26-year history and created business processes around it
• Managed activities associated with proposal preparation from writing to editing to delivery
• Created marketing collateral that showcased MAYA’s expertise
• Developed content strategies for clients based on user needs and ensure content has a consistent quality and voice
• Worked with designers and developers to deliver content on behalf of our clients
• Stayed current on content marketing trends and educated my colleagues on best practices

DIRECTOR, INTERACTIVE & CONTENT STRATEGIST
FLYING CORK
April 2013 – September 2014

• Managed a team of developers and designers
• Provided interactive strategies to current and potential clients
• Was responsible for agency content strategy, across social, mobile, email, landing pages and websites
• Worked with account services on the collection and consolidation of data and reporting tools
• Established best practices over multiple platforms, stay apprised of changes in the interactive space
• Provided training to peers and clients in relevant technologies and systems
• Worked closely with staff to establish standards of communication, reporting and general account services
• Managed the work flow and trafficking of jobs
• Worked with leadership teams on new business presentations and proposals

DIGITAL STRATEGIST/PROJECT MANAGER
GATESMAN+DAVE
June 2012 – April 2013

• Identified new interactive opportunities
• Led the planning of new interactive projects including strategy development, information architecture, user experience definition, functional requirements
• Helped to ensure projects were completed on time and met specified objectives
• Created and presented project planning documents including budgets, timelines and project scopes
• Coordinated and collaborated with account executives and developers
• Led the project process and manage scope from concept through delivery

WRITER/CONTENT STRATEGIST
FREELANCE
May 2011 – Present

• Develop web and print advertising copy for clients in a number of different industries
• Help with message development related to marketing campaigns
• Assist with concept and idea generation in collaboration with graphic and web designers
• Use health care, financial services and public sector experience to develop, write, review and edit technical and/or marketing documents including proposals, reports, studies and competitive analyses

RESEARCH PRODUCTS MANAGER
ALLEGHENY COUNTY DEPARTMENT OF HUMAN SERVICES
October 2009 – May 2011

• Wrote and edited reports using data submitted by analysts on various topics related to human services programs such as Children, Youth and Families and the Area Agency on Agency
• Interpreted data and worked closely with analysts to draft reports
• Assisted the Deputy Director of DARE in the ongoing development and execution of the DHS research agenda
• Worked with the Office of Community Relations to publish and publicize the final reports
• Managed freelance writers and editors
• Adapted report findings to other publication types

MARKETING COPYWRITER
PNC BANK
February 2008 – October 2009

• Partnered with Corporate and Institutional Banking marketing managers to create marketing materials for corporate banking audiences
• Wrote copy across media channels including websites, print advertising, marketing collateral, magazine articles and direct mail
• Served as a dedicated resource working closely with the CMO of C&IB to build messaging
• Managed all writing projects assigned to outside agencies
• Collaborated with internal design team to create marketing pieces with harmonious design and copy elements
• Served as writing/editorial reviewer for materials created by members of the C&IB marketing department to ensure consistency of message and grammatical accuracy

OWNER/WRITER
OPENDOOR CREATIVE
October 2006 – March 2008

Business Development

• Planned and directed OpenDoor Creative’s business development policies, objectives and initiatives
• Was responsible for developing new market initiatives, assessing new markets and analyzing business opportunities
• Was accountable for negotiating contracts and initiating proposals

Account Executive

• Discussed the marketing and advertising requirements of each client
• Negotiated with clients and agency staff about the details of campaigns
• Presented campaign plans to clients for approval or modification
• Handled budgets and managedcosts
• Wrote reports, kept records and financial details

Copywriter

• Brainstormed ideas and concepts with Art Director
• Wrote clear, persuasive and original copy

COPYWRITER
THE PARADISO GROUP
February 2004 – July 2006

• Produced body copy, slogans, headlines, taglines, television and radio commercial scripts, billboards and other written material incorporated into advertising media
• Consulted with account managers to discuss strategic objectives of client and help to ensure that branding fit in with their requirements
• Assisted Creative Director and Art Director with visual aspects of advertising
• Checked creative for consistency and accuracy
• Helped to manage creative projects from concept to completion to ensure that project timelines were met

SENIOR PROPOSAL COORDINATOR
DELOITTE CONSULTING
February 2000 – August 2004

• Initiated and maintained the written proposal process to procure new business opportunities within the public sector on a national basis
• Acted as the conduit for all written and verbal communication with firm partners and consultants
• Researched a variety of databases to ensure accuracy of all information
• Assumed the lead role in final formatting, production and delivery of proposals
• After just three months of employment was chosen as the lead for a $100 million proposal effort

DIRECTOR OF EVENT MARKETING
NFM GROUP INC.
December 1996 – January 1999

• Planned and executed special events for Fortune 500 companies (Sears, National Tire and Battery, The Great Indoors, Tool Territories, Giant Eagle supermarkets and Sunoco MidAmerica)
• Created multimedia presentations and proposals, which led to the acquisition of five new accounts
• Wrote and edited television, radio and print advertising
• Coordinated celebrity placement (Michael Jordan, Lou Holtz, Martha Stewart, George Foreman) fashions shows, vendor demonstrations and radio remotes
• Planned and conducted employee incentive trips (Super Bowl XXXII and XXXIII)

Education

H. John Heinz School of Public Policy
Carnegie Mellon University
Pittsburgh, Pa, 2002
Master of Public Management, Public and Non-Profit Organizations

University of Pittsburgh
Pittsburgh, Pa, 1996
Bachelor of Arts, Political Science/Journalism

Honors and Awards

Center for Progressive Leadership Fellow

2010 Pittsburgh’s 40 under 40 Honoree